Tuesday, May 12, 2009

"Understanding Digital Inequality"-Key Terms

Digital Inequality- "inequality in the access and use of information and communication technologies" (pg 98).  

Socio-economic Inequality- "associated with differential behavioral patterns in such fields as sociology, marketing, health psychology, and child development.  Socio-economic status essentially brings out a synergy of social and economic forces that derive from assets internal to individuals and resources contained in their surrounding environments" (pg. 99).

User Acceptance- term used to "represent individuals' continuance usage intention of the sponsored technology" (pg 98).  User acceptance is important in that "government initiatives to implement ICT (information and communication technologies) will not alter the state of digital inequality unless there is continued usage."  In other words, closing the digital divide is not possible by simply providing access, users must be willing to continue to use the technology even after they are provided with material access.

Theory of Planned Behavior (TPB)- "suggests that attitudes, subjective norms, and perceived behavioral control will influence the individual's behavioral intention, which will in turn determine the individual's behavior.  Unlike other theories that have been applied to examine ICT acceptance, TPB captures information about social and behavioral control factors" (pg 99).

Personal Network Exposure- "represents the cumulative proportion of adopters in one's personal network" (pg 104).  This research tool is used to measure how behaviors of one's personal network influences ICT use.

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